Sensor Tower data also revealed that US app download growth for top brick-and-mortar retailers between Q1-Q3 2020 was almost double that of top online-only retail apps (+27% vs. +14%). Downloads for stores that also have a brick-and-mortar presence also dropped off less sharply over the Q3 period compared to those of online-only retailers.
This suggests US consumers found a new way to shop with their favourite high street stores in 2020 under unprecedented circumstances. Customers who favour flexible shipping policies and contact-free pickup particularly reaped the benefits of apps from these kinds of retailers.
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5. China
Cross-border ecommerce in Singapore booms in year to June 2021
A study released by YouTrip, shared by WARC, has found cross-border ecommerce in Singapore has boomed under the conditions of the Covid-19 pandemic, rising 84% year-on-year in the 12 months to June 2021. Cross-border purchasing is quickly taking a larger share of the ecommerce market in the country, which is expected to reach $8 billion by 2025.
Many of the most popular websites driving heightened amounts of cross-border commerce originate from either China or the US. Taobao took the top spot for the year, with transactions via the site rising by 131%, followed by Amazon at number two. Alibaba placed third (with transactions up 120%), while eBay also made it into the top five (up 98%). June and November/December were reported as peak cross-border shopping periods for Singaporean consumers, reflecting prevalent seasonal sales promotions and events like Prime Day and Singles Day.
According to 8 in 10 consumers in the region, the main reason for shopping with overseas retailers was the lower cost of products compared to those promoted by native retailers. It appears to be a much more pressing reason for shopping in this way, data suggests, than the prolonged closure of international borders. In fact, 9 in 10 plan to continue with their cross-border purchase habits even once overseas travel reopens post-pandemic.