In these times of widespread use of the Internet, social networks and digital marketing, a question that still keeps many entrepreneurs awake at night is whether it is still worth investing in advertising. For a long time, the purchase of media space was one of the whatsapp mobile number list most popular strategies to publicize a product or service. But banner ads are usually a bit intrusive. Who hasn't lost patience with an irritating ad in the middle of a YouTube video? And in times when consumers are more aware of their decision-making power, invasive content is not as tolerated as before.
For this reason, advertising was, little by little, losing space for other dissemination strategies, such as inbound marketing . But is there really no more room for banner ads in today's world? This is what we are going to analyze in this article. If you want to know more about advertising and how and where to apply this strategy in your business, continue reading. Look what you will learn: Post index Menu Index What is advertising? What is the difference between advertising and marketing? How to apply advertising in your business? Types of advertising that you can apply 3 tips to get good results with advertising Back to index What is advertising? Advertising is a marketing strategy that consists of buying media space and broadcast channels to promote a product, service or brand.
The goal is to convey a message or information to the company's target audience and stimulate purchase. Commercial advertisements, magazine ads, pamphlets, billboards, and even that ad in the middle of a YouTube video are examples of advertising. However, the concept of advertising is a bit broader and also involves an area of human knowledge connected to Social Communication. This activity studies not only the promotion and dissemination techniques themselves, but also the social and cultural relations of society. Thus, advertisers are always analyzing the main behavioral and cultural trends in society to create more efficient advertisements.