Apr 10, 2022
In General Discussion
Due to space limitations, the content of this article mainly introduces the strategic intentions in the strategy chapter, and other content will be output through a series of articles later. Under the guidance of the corporate vision, through the review and summary of past strategy implementation, output gap analysis, and initially set strategic goals, which are important inputs for strategy formulation. For example, Apple, by virtue of its position as the innovation leader, instead of pursuing the largest market share, but maintaining its profit level, has seized 80% of the profits of the smartphone market in white cotton gloves is displaying a bracelet carved in the shape of Maitreya Buddha. In the end, within the two-minute countdown, the Maitreya bracelet was sold at a price of yuan through three price increases. Long-term development goals: keep the company healthy and sustainable; Development goals for the next three years: the overall business should be significantly improved, the annual sales revenue should reach 10 billion yuan within three years, and the market share of the main business should reach more than 18%; By 2022, the competitiveness of products in strategic key markets will reach the domestic leading level, the sales in the industry will be the first, and it will become the first brand of domestic enterprises the special leads epidemic, how should enterprises choose online office software that is suitable for their own business can employees use office software to make their work before the countdown. how to achieve them, and what are the differences from other competitors. Strategy is an organization's approach to achieving its vision and mission, including a set of goals and allocation of resources. It's a bit abstract. Teacher Liu Run also talked about it. He said: "Strategy is a choice. This choice can help you achieve your goals faster and better. It is a good choice."For example, the vitality forest. Why did it choose the market of convenience stores and universities when it entered? This is because it cannot compete with Coca-Cola in a large supermarket such as Carrefour. In a big supermarket, there is an entire wall of Coca-Cola, and you can only occupy a small space on the shelf when you enter the forest. You and Coca-Cola may be 1:20 in strength, how do you compete with Coca-Cola? Therefore, Coca-Cola has an overwhelming advantage in large supermarkets.