Apr 09, 2022
In Gear & Tech
Every few months, Facebook rolls out new features for their ad system. New targeting features, new ad formats, new, new, new. Every time they do, marketers and advertisers are scrambling to decide if the new feature is right for them, when to use it and how it affects their campaigns. Sometimes these answers are not immediately clear. For example, Instagram ads stunned marketers who initially cost significantly more than Facebook, despite using the same ad platform. At the same time, carousel ads offer a higher click-through rate (CTR) at a lower cost-per-click (CPC). One of the most recent developments is the addition of Facebook's marketplace ads, which were launched late last year. In this article, we'll discuss everything you need to know about Facebook marketplace ads so you can decide if they're right for you. What are Facebook Marketing Ads? Facebook's Marketplace Ads are technically a new placement option (like "News Feed" ads or "Story Ads") rather than actual ad formats (like "Instant Experience" or "Carousel Ads"). They industry mailing listyour ads to appear in mobile users' market feeds. If you're not already familiar with Facebook's marketplace, it's almost like a hybrid Facebook-Pinterest section of the site, allowing users and brands to list and advertise what they sell. Other users can contact the seller to purchase. Sellers can be big brands or individual private sellers. For what it's worth, the market is very efficient. People are actively browsing, selling and buying. For example, last month I sold a mini kitchen mixer for $75 to someone in my town less than an hour after I released it. As such, these ads have huge sales potential as they appear when people are actively looking to buy. Pros and Cons of Marketing Advertising The new marketplace ad has both advantages and disadvantages. Right now, these ads are still new enough that we don't have a lot of concrete evidence of how much they cost or how effective they are, but we do know a few things. Let's take a deep dive into the pros and cons of this ad placement.